Healthcare
Serving diverse sectors nationwide
Industries We Serve
From courtrooms to boardrooms, Wilkins Research delivers specialized market research solutions tailored to the unique needs of every industry we serve.
With over 50 years of experience, we understand the unique research challenges each industry faces. Our specialized approach ensures you get the right participants, the right methodology, and the right insights—every time.
Patient Insights & Clinical Research Support
Healthcare
Healthcare organizations need reliable data to improve patient outcomes, develop new treatments, and navigate complex regulatory environments. Wilkins Research supports healthcare consultants, healthcare strategic partners, hospitals, health systems, and provider offices with specialized recruiting and data collection services tailored to the unique demands of healthcare research.
Key Challenges We Solve
- Recruiting patients with specific diagnoses or treatment histories
- Reaching healthcare professionals with limited availability
- Measuring patient satisfaction
- Navigating HIPAA compliance and IRB requirements
- Managing sensitive health-related survey topics
- Ensuring regulatory requirements are met
New
Provider Accessibility Secret Shopper Audit (CMS Compliance)
CMS now requires health plans to mystery-shop their providers’ offices to measure appointment wait times, new patient acceptance, phone response times, and insurance acceptance — segmented across Medicaid recipients versus commercial recipients. Wilkins Research has been conducting these audits for major health plans for over two years, building on our 50+ years of provider access survey experience. Whether you need the traditional Provider Access Survey or the newer CMS-driven Secret Shopper Audit, our trained interviewers deliver accurate, compliant data on schedule.
- Mystery-shop provider offices for CMS compliance
- Segment results across Medicaid and commercial populations
- Companion services: CAHPS Surveys, Patient Recruiting, HIPAA/IRB Navigation
- Measure wait times, acceptance rates, and phone responsiveness
- Builds on 50+ years of Provider Access Survey experience
How We Help the Healthcare Sector
CAHPS Surveys (Consumer Assessment of Healthcare Providers and Systems)
Standardized patient experience surveys measuring satisfaction with health plans, hospitals, and providers — a core CMS requirement.
Disease Management Surveys
Telephone and online surveys tracking treatment adherence, health outcomes, and patient engagement for chronic condition management programs.
Patient Recruiting
Targeted recruitment of patients by specific diagnosis, treatment history, demographics, and insurance status — including hard-to-reach populations.
HIPAA / IRB Navigation
Expert management of sensitive health-related survey topics with full HIPAA compliance and IRB coordination throughout the research process.
Jury Research & Litigation Support
Legal Industry
The legal industry relies on precise, unbiased data to build winning strategies. From jury research and mock trials to community attitude surveys, Wilkins Research provides the critical insights that attorneys and litigation consultants need to understand juror behavior, assess case viability, and develop persuasive trial narratives.
Key Challenges We Solve
- Recruiting qualified mock jurors that match venue demographics
- Ensuring participant confidentiality and data security
- Tight timelines for pre-trial research and jury selection
- Accessing diverse respondent pools across jurisdictions
How We Help the Legal Industry
Mock Jury Recruiting
Venue-matched juror recruitment with demographic screening to mirror actual jury pools.
Shadow Juries Recruiting
Professionally moderated sessions with real-time observation and comprehensive analysis.
Community Attitude Surveys
Telephone and online surveys to gauge community sentiment and assess change-of-venue motions.
Online Jury Research
Virtual mock trials and online deliberation platforms for efficient, cost-effective research.
Audience Research & Content Testing
Media & Entertainment
In an era of rapidly shifting consumer preferences and fragmented audiences, media and entertainment companies need timely insights to make smart content, programming, and advertising decisions. Wilkins Research helps broadcasters, streaming platforms, studios, and publishers understand what audiences want and how they consume content through consumer perceptual surveys, live group studies, and music testing.
Key Challenges We Solve
- Keeping pace with rapidly evolving media consumption habits
- Testing content concepts before major production investments
- Recruiting diverse audience segments across age groups and platforms
- Measuring cross-platform engagement and brand recall
How We Help the Media & Entertainment Sector
Consumer Perceptual Surveys
Large-scale surveys measuring audience perceptions of content, talent, programming, and brand positioning across media platforms.
Live Group Surveys
In-person and virtual group research sessions for concept testing, pilot screening, and content evaluation with targeted viewer demographics.
Music Testing
Auditorium music tests and online music research to evaluate song appeal, format positioning, and listener preferences for radio and streaming platforms.
Media Ranking Surveys
Audience ranking studies measuring station loyalty, content preferences, and competitive positioning across broadcast and digital media markets.
Public Opinion & Policy Research
Government & Public Sector
Government agencies and public sector organizations depend on accurate public opinion data to shape policy, evaluate programs, and understand constituent needs. Wilkins Research provides the rigorous, unbiased data collection that government research demands — with full compliance to federal and state procurement standards.
Key Challenges We Solve
- Meeting strict federal and state procurement requirements
- Collecting data on sensitive policy topics with neutrality
- Ensuring representative sampling across diverse populations
- Delivering within government budget and timeline constraints
How We Help the Government & Public Sector
CAHPS Surveys (Consumer Assessment of Healthcare Providers and Systems)
CMS-driven patient experience surveys conducted on behalf of government health programs, Medicaid plans, and public health agencies.
CHNS Surveys (Community Health Needs Assessment)
Community-wide health needs assessments measuring access to care, health behaviors, and service gaps for public health planning and grant compliance.
BRFS Surveys (Behavioral Risk Factor Surveillance)
State and local behavioral risk factor surveillance surveys tracking health behaviors, chronic conditions, and preventive care utilization across populations.
Political Polling Assessment
Public opinion polling for political campaigns, ballot initiatives, and policy research with representative sampling and rigorous methodology.
Compliance Surveys
Regulatory compliance surveys for utilities, government agencies, and public service organizations — including annual natural gas safety surveys and utility customer satisfaction studies.
Product Testing, Polling & Advertising Research
Consumer Research
Consumer research is the backbone of what Wilkins Research does every day. From political polling and product assessments to taste tests and advertising studies, we help brands and organizations understand what consumers think, feel, and prefer. With 50+ years of experience recruiting everyday consumers across all 50 states, Wilkins delivers the reliable data that drives confident decisions.
Key Challenges We Solve
- Recruiting representative consumer samples across diverse demographics
- Ensuring unbiased responses in taste tests and product evaluations
- Managing in-person product testing logistics and facility coordination
- Balancing speed with data quality for time-sensitive consumer studies
How We Help the Consumer Research Sector
Political Polling
Public opinion polling for campaigns, ballot initiatives, and policy research with representative sampling across targeted geographies and demographics.
Product Assessment
Consumer product evaluation studies measuring preferences, usability, and purchase intent across categories — from household goods to personal care.
Home Usage Testing (HUT)
Send products home with consumers for extended-use evaluation. Capture real-world feedback on performance, satisfaction, and repurchase likelihood over days or weeks.
On-Site Product Testing
In-person product testing at controlled facilities or retail locations. Recruit qualified consumers, manage logistics, and collect structured feedback on-site.
Taste Testing
Blind and branded taste tests for food, beverage, and consumer packaged goods. Recruit targeted demographics and manage sensory evaluation protocols.
Advertising Testing
Pre- and post-campaign research measuring ad awareness, recall, message comprehension, and purchase intent across television, digital, and print channels.
Trusted Across Every Industry
Our track record speaks for itself—decades of delivering reliable research across the most demanding sectors.
100+
industries served
1k+
companies served
50
States Covered
24/7
Availability
Don’t See Your Industry?
Our expertise extends beyond these core sectors. Whatever your industry, we have the experience and methodology to deliver the insights you need. Let’s talk about your research goals.